08 April 2009

Starbucks in Warsaw - Believe It!

Nowy Świat 62

Hot off the presses: Starbucks opened its first store in Poland this morning. The inaugural store, in Warsaw at Nowy Świat 62, has been in the works for 2 years.

I made haste in getting myself over there for my first Polish Starbucks latte. It was pretty crowded, with TV crews and a crowd of customers (both Polish and International). The employees were practically giddy - the clearly understand what a Big Deal this is.

Opening Team Poland: A surely coveted job

The line, serviced by circulating trays of muffin and cookie samples

It's quite the challenge, I imagine, to find the perfect balance between staying true to the Starbucks brand and appealing to local taste. Another American and I bemoaned the lack of scones (particularly the crack-laced Maple Oat Nut Scone), but we also understood that scones aren't really eaten in Poland. So should Starbucks take it upon itself to bring the wonders of the scone to Poland, or should it just sell them what they want? I pondered a similar quandry in an earlier entry.

From an American's perspective, I think Starbucks succeeded. Entering the store felt like coming home (I know, I know...but you see I have intense love for Starbucks). We'll see how it is received by the locals. The Suits from Seattle are surely keeping a close watch on this high growth-potential market.

A Suit keeping an eye on things

3 comments:

Jane Vargas, Ph.D. said...

I can understand how big it was for you as an American to cross the threshold of this quintessentially American establishment. Even without the scones it must have given you a warm feeling of familiarity to be there. If there were a Starbucks in Barbados, I would surely go ... for the comfort of "home," I think, more than for the coffee. Was the menu in Polish? I was hoping you'd have a photo of it ... And did you order in English or did you pantomime what you wanted ... or what?? How do you say "French vanilla double latte hold the foam" in Polish??

M said...

I love the first picture, in which it appears that some fanatic has driven up over the curb onto the busiest sidewalk in Warsaw to park haphazardly in front of Starbuck's. ..I didn't know you had a car!

Greg said...

Starbucks, marbucks. You'll know Poland has arrived when they open their first Chefette (a Barbadian fast-food chain, and home of Rihanna's favourite snack... curried chicken roti).

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